With Eye on Assembly Polls, BJP Flags Off Jan Ashirwad Yatra in Assam

GUWAHATI: The Bharatiya Janata Party set the tone for an intense political season in Assam by launching its “Jan Ashirwad Yatra” from the historic precincts of Gupteshwar Temple in Dhekiajuli — a town etched into the memory of India’s freedom struggle for the sacrifices made during the 1942 Quit India Movement.

Beginning at 10 a.m., the Yatra was flagged off in the presence of Chief Minister Himanta Biswa Sarma and state BJP president Dilip Saikia. The symbolism of the location was unmistakable: a political outreach drive rooted in a place associated with resistance, sacrifice and identity.

A sizeable gathering of party workers and supporters turned the launch into a high-energy show of strength. Slogans, party flags and enthusiastic participation lent the event the atmosphere of a campaign rally rather than a routine organisational programme.

In his address, Sarma outlined the government’s priorities — infrastructure expansion, industrial growth, job creation and welfare initiatives — while urging people to align with Prime Minister Narendra Modi’s broader vision of a “Viksit Bharat.” He framed the Yatra as both a report card of the government’s performance and a forward-looking mission to build what he described as a “Viksit Assam.”

Party leaders say the Jan Ashirwad Yatra is designed to carry the government’s development narrative directly to the grassroots, gather feedback and energise the organisation ahead of the Assembly elections. Beyond speeches, the roadshow is expected to function as a mass contact campaign, reconnecting leadership with booth-level workers and voters alike.

From Dhekiajuli, the Yatra moves through Barsola, Tezpur, Naduar and Rangapara — weaving through a region that is as politically significant as it is culturally rich. Tezpur, long regarded as a cradle of Assamese art and literature, is associated with icons such as Jyoti Prasad Agarwala, Bishnu Rabha, Phani Sharma and Padmanath Gohain Baruah — figures whose legacy continues to shape the state’s cultural consciousness.

As the convoy rolls forward, the Jan Ashirwad Yatra signals more than a ceremonial beginning. It marks the BJP’s formal entry into campaign mode, blending history, symbolism and political messaging into a statewide mobilisation effort that is likely to dominate Assam’s political discourse in the weeks ahead.

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