Assam: Theatres Halt Hindi Films to Boost Zubeen Garg’s Roi Roi Binale, Deny Ticket Price Hike

Guwahati: The All Assam Cinema Hall Owners’ Association (ACHOA) has strongly denied allegations of increasing ticket prices for the screening of Zubeen Garg’s latest Assamese film Roi Roi Binale, while declaring a temporary suspension of Hindi film screenings across the state to promote regional cinema.

Speaking to reports, ACHOA officials clarified that no official price hike has been authorised by the association. “We are not exploiting Zubeen Garg’s name for profit. Ticket rates remain the same; only the number of daily shows has been adjusted,” a spokesperson said. “If any individual hall has raised prices, that is their independent decision, and the association bears no responsibility.”

In a bold move to support Assamese cinema, ACHOA announced: “As long as Roi Roi Binale is running, no Hindi films will be screened in Assam’s theatres.”

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The association also criticised the unequal revenue-sharing model in the state, claiming that “non-Assamese lobbies” have long dominated film distribution, marginalising local producers. “Due to a lack of awareness among Assamese filmmakers, the profit split between Hindi and regional films remains unjust. This system must be reformed to ensure the survival and growth of Assamese cinema,” members said.

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Expressing unwavering confidence in the film’s success, ACHOA predicted a historic run. “Zubeen’s previous films were watched twice by fans; this one will be seen four times. Roi Roi Binale will set a record that no film can break,” they declared, describing the movie as a cultural milestone and a symbol of Assam’s emotional identity.

The association stressed that its actions are not aimed at disrupting the industry but at protecting Assamese cinema from commercial erosion in its home state. ACHOA plans to hold talks with producers and distributors to establish fairer policies and promote healthy competition for regional films.